Wednesday, May 19, 2010

Social Media Webinar Series: Part 3

12:00 PM - 01:00 PM

Social Media Webinar Series: Part 3 – To Tweet or Not to Tweet: Social Media for Client Development

Sponsored by the Social Media Task Force, Insurance and Reinsurance Committee and Technology Committee

Moderator: J. Calhoun Watson, Sowell Gray Stepp & Laffitte, LLC, Columbia, South Carolina USA
Speakers: Daniel W. Gerber, Goldberg Segalla, Buffalo, New York USA; Mairi Mallon, rein4ce, Glasgow, United Kingdom

Whether it is networking on LinkedIn, corporate blogging or joining in the conversation on Twitter – more and more companies are learning how to use the new and powerful tools of social media. Join two social media experts for insights into using these tools for social networking and building profile in the legal profession and the insurance markets, as well as the synergies between the two professions, and the benefits and pitfalls of social media. Learn what works - and what wastes resources - from those who have been there and done it. Examine the keys to developing a workable strategic plan for social media and understand the potential liabilities created by social networking - and how to mitigate the risks.

Both speakers, Mairi Mallon, Managing Director at specialist insurance PR firm Rein4ce Ltd and Daniel W. Gerber, Chair of Goldberg Segalla LLP’s Global Insurance Services Practice Group, have assisted companies in the global markets in developing strategic plans for social media. Mairi is known better in social media circles as “reinsurance girl” and Dan has written and spoken extensively on the benefits of social networking.