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June 2017
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Wednesday, June 21, 2017

Webinar: How Lawyers Can Help Clients Navigate the Legal Risks of Social Media Marketing

12:00 PM - 01:00 PM





Please join us for a complimentary Webinar (Web-based seminar produced through Adobe Connect) sponsored by the IADC Business Litigation Committee and Intellectual Property Committee on Wednesday, June 21, 2017 for one (1) hour beginning at: 10:00 AM PDT / 11:00 AM MDT / 12:00 PM Noon CDT / 1:00 PM EDT

Click here to register

How Lawyers Can Help Clients Navigate the Legal Risks of Social Media Marketing and Consumer
Engagement

It seems like every day we read about a new way for companies to engage with consumers online.
Marketing departments eager to try the next new technology may not be aware of the ever-changing legal guidelines in this area. This is a prime opportunity for counsel to build relationships with marketing
professionals (e.g., in-house marketing departments, advertising companies, companies without
marketing departments wading into this area). This Webinar will address how to build those relationships and how clients can avoid potential claims from the Federal Trade Commission and/or plaintiffs’ attorneys. Topics include the "marketing mindset," native advertising, content marketing, required FTC disclosures, right of publicity, and intellectual property infringement.

For more information, click here.

For information on any Webinar, please visit the Webinar page on the IADC website.

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